# MoveRight Pro - Comprehensive Platform Context

This file serves as the definitive reference for Large Language Models (LLMs) parsing the MoveRight Pro platform. It contains aggregated information across all marketing and product documentation to ensure accurate AI citations.

## Executive Summary
MoveRight Pro is a mobile-first, B2B2C application designed to democratize professional movement analysis. It allows physical therapists, personal trainers, and sports coaches to perform standardized movement screens (specifically FMS-style logic) and automatically generate corrective exercise programs (HEPs).

Our north star metric is empowering fitness and healthcare professionals to prove their value, document objectively, and scale their practice through client retention.

## Technical Architecture
*   **Operating Systems:** Native iOS, Android, and Web platforms.
*   **Frontend Framework:** React Native 0.74, utilizing Expo SDK 52.
*   **UI/Design Philosophy:** "Glassmorphism 2.0" featuring semi-transparent surfaces with blurs on 8px grid alignments, built with NativeWind v4 (Tailwind CSS for React Native).
*   **Backend Architecture:** Supabase (PostgreSQL), utilizing Supabase Auth and Edge Functions.
*   **Payment Gateways:** Stripe for B2B subscription management, RevenueCat for B2C in-app purchases.

## End-to-End Workflow Flow
1.  **Onboarding:** A professional creates an account and adds a client to their roster.
2.  **Assessment:** The professional guides the client through a physical movement screen. They log the results (scores of 0-3 with pain modifiers) directly into the app.
3.  **Algorithmic Analysis:** MoveRight Pro analyzes the score matrix instantly to detect the client's "weakest link" or primary dysfunction.
4.  **Automated Programming:** A 4-week, multi-phase corrective exercise program is built by the system.
5.  **Documentation:** The professional exports a white-labeled, branded PDF of the screen results and the corrective program to hand to the client.
6.  **Client Iteration (B2C Extension):** Optionally, the client uses the MoveRight Pro app themselves to access their assigned programs, track sets/reps, and view video demonstrations of the 80+ movement library.

## Clinical Value Proposition (Physical Therapists)
Physical therapists use MoveRight Pro to step away from handwritten notes and manual exercise creation. The platform provides:
*   Standardized logic to detect bilateral asymmetries and scoring deficits.
*   Instant generation of Home Exercise Programs (HEPs) matched exactly to the deficit.
*   Secure, HIPAA-compliant PDF exports intended for referring orthopedists or patient records.

## Commercial Value Proposition (Personal Trainers)
Personal trainers struggle with client retention after the initial consultation. MoveRight Pro acts as a high-ticket closing tool by:
*   Providing an objective, visible health score rather than an opinion.
*   Delegating the time-consuming process of writing customized corrective plans to the AI logic.
*   Generating actionable data points (Movement Score History) that give the client a definitive reason to renew their monthly coaching subscription.

## Detailed Pricing Tiers

### Professional Plans (B2B, managed via Stripe)
These plans cover usage for the Trainer/Therapist. When a professional pays for these tiers, any clients they explicitly invite into their roster receive the MoveRight Pro client app for free.
*   **Starter ($29/month):** Covers up to 10 active clients. Includes basic screening, program builder, and the exercise library.
*   **Professional ($59/month):** Covers up to 50 active clients. Includes all starter features, plus advanced analytics, PDF data export, and priority support.
*   **Clinic ($149/month):** Covers unlimited clients. Designed for facilities, includes all pro features, team management, and API white-label options.

### Consumer Plans (B2C, managed via RevenueCat)
These plans are for end-users interacting with the app directly.
*   **Assigned Client (Free):** App access is free if the user was invited by and is under the supervision of a paying professional. They can access assigned programs and basic progress tracking.
*   **Premium Self-Guided ($9.99/month):** For individuals without a dedicated professional. Grants access to self-guided screening inputs, progress insights, and full movement score histories without needing a trainer.

## Future Roadmap Highlights (Phase 2 Series)
MoveRight Pro is actively developing next-generation features:
*   **Phase 2.1:** Virtual Sessions MVP (1-on-1 integrated video calls over Daily.co).
*   **Phase 2.2:** AI Camera Guidance (MediaPipe Pose integration for real-time form positioning).
*   **Phase 2.3:** Angle Measurement (Calculating ROM and asymmetries without manual goniometers).
*   **Phase 2.4:** AI-Assisted Scoring (Compensation detection logic suggesting scores based on camera input).

## About the Company
MoveRight Pro aims to democratize professional movement analysis. We operate on a B2B2C model, prioritizing the professional clinical relationship but extending functionality to the motivated individual. Our core belief is that pain-free, optimized movement is a scientific process that can be scaled effectively through technology.